About Us

Preethi'sFashion started her journey in the 1960s as a student of art history from Lady Irwin College. While studying museology in Calcutta, she happened to visit Serampore, a small village in West Bengal. While there, she discovered a small colony of hand block printers that were out of work. She began a small enterprise of giving designs that the printers began working on. The result of this effort were beautiful hand-block printed sarees. After a couple of exhibitions in Kolkata, it did not take long for her designs to gain popularity in India & internationally."